/* =====================================================================
   AFC Studio — afcflooringstudio.com  (two-track site)
   Shared design system. AFC brand palette:
   royal blue, crimson/maroon, charcoal, warm stone, gold.
   ===================================================================== */

:root{
  --navy:      #123a68;
  --navy-deep: #0d2a4c;
  --navy-ink:  #091f3a;
  --crimson:   #8c1d2f;
  --crimson-dk:#6f1624;
  --ink:       #191c20;
  --slate:     #4a4f57;
  --slate-lt:  #6b7078;
  --stone:     #f6f4f0;
  --stone-2:   #ece8e1;
  --line:      #d9d4cb;
  --white:     #ffffff;
  --gold:      #b6862c;
  --gold-lt:   #f0c98a;
  --green:     #1f7a54;
  --maxw: 1140px;
  --radius: 4px;
  --shadow: 0 1px 3px rgba(20,30,50,.08), 0 12px 34px rgba(20,30,50,.07);
  --shadow-lg: 0 4px 10px rgba(20,30,50,.10), 0 24px 60px rgba(20,30,50,.12);
  --font-head: "Barlow Condensed", "Arial Narrow", sans-serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{ margin:0; font-family:var(--font-body); color:var(--ink);
  background:var(--white); line-height:1.62; font-size:17px; -webkit-font-smoothing:antialiased; }
img{ max-width:100%; display:block; }
a{ color:var(--navy); text-decoration:none; }
a:hover{ text-decoration:underline; }

h1,h2,h3,h4{ font-family:var(--font-head); font-weight:600; line-height:1.05;
  letter-spacing:.01em; color:var(--ink); margin:0 0 .4em; }
h1{ font-size:clamp(2.2rem,5vw,3.8rem); text-transform:uppercase; letter-spacing:.02em; }
h2{ font-size:clamp(1.7rem,3.4vw,2.5rem); text-transform:uppercase; }
h3{ font-size:1.3rem; }
h4{ font-size:1.05rem; }
p{ margin:0 0 1rem; }

.eyebrow{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.22em;
  font-size:.82rem; font-weight:600; color:var(--crimson); margin:0 0 .7rem; }
.eyebrow.light{ color:var(--gold-lt); }

.container{ max-width:var(--maxw); margin:0 auto; padding:0 22px; }
.section{ padding:74px 0; }
.section.tight{ padding:48px 0; }
.bg-stone{ background:var(--stone); }
.bg-stone-2{ background:var(--stone-2); }
.bg-navy{ background:var(--navy-deep); color:#e9eef5; }
.bg-navy-ink{ background:var(--navy-ink); color:#e9eef5; }
.bg-navy h1,.bg-navy h2,.bg-navy h3,.bg-navy-ink h2,.bg-navy-ink h3{ color:#fff; }
.lead{ font-size:1.16rem; color:var(--slate); max-width:66ch; }
.bg-navy .lead,.bg-navy-ink .lead{ color:#c3d0e0; }
.center{ text-align:center; }
.center .lead{ margin-left:auto; margin-right:auto; }
.sec-head{ max-width:760px; }
.sec-head.center{ margin:0 auto; }

/* buttons */
.btn{ display:inline-block; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.09em; font-weight:600; font-size:1rem; padding:15px 32px;
  border-radius:var(--radius); border:2px solid transparent; cursor:pointer;
  transition:.18s ease; text-decoration:none; }
.btn:hover{ text-decoration:none; transform:translateY(-1px); }
.btn-primary{ background:var(--crimson); color:#fff; }
.btn-primary:hover{ background:var(--crimson-dk); }
.btn-navy{ background:var(--navy); color:#fff; }
.btn-navy:hover{ background:var(--navy-deep); }
.btn-gold{ background:var(--gold); color:#fff; }
.btn-gold:hover{ background:#9c7223; }
.btn-outline{ background:transparent; color:var(--navy); border-color:var(--navy); }
.btn-outline:hover{ background:var(--navy); color:#fff; }
.btn-ghost-light{ background:transparent; color:#fff; border-color:rgba(255,255,255,.55); }
.btn-ghost-light:hover{ background:#fff; color:var(--navy-deep); }
.btn-link{ background:transparent; border:0; color:#cdd9e6; letter-spacing:.06em; padding:14px 10px; }
.btn-link:hover{ color:#fff; text-decoration:none; }
.btn-row{ display:flex; gap:14px; flex-wrap:wrap; margin-top:26px; align-items:center; }
.btn-row.center{ justify-content:center; }
.btn-lg{ padding:17px 38px; font-size:1.08rem; }

/* header */
.site-header{ position:sticky; top:0; z-index:50; background:rgba(255,255,255,.96);
  backdrop-filter:saturate(180%) blur(8px); border-bottom:1px solid var(--line); }
.nav{ display:flex; align-items:center; justify-content:space-between; height:76px; }
.brand{ display:flex; align-items:center; gap:12px; text-decoration:none; }
.brand:hover{ text-decoration:none; }
.brand .mark{ width:42px; height:42px; border-radius:8px; background:var(--navy);
  display:flex; align-items:center; justify-content:center; flex:none;
  box-shadow:inset 0 0 0 2px var(--crimson); }
.brand .mark span{ font-family:var(--font-head); font-weight:700; color:#fff;
  font-size:1.35rem; letter-spacing:.02em; }
.brand .wordmark{ line-height:1; }
.brand .wordmark .b1{ font-family:var(--font-head); font-weight:700; font-size:1.35rem;
  text-transform:uppercase; letter-spacing:.03em; color:var(--navy); display:block; }
.brand .wordmark .b2{ font-family:var(--font-head); font-size:.64rem; letter-spacing:.18em;
  text-transform:uppercase; color:var(--crimson); display:block; margin-top:3px; }
.menu{ display:flex; align-items:center; gap:2px; list-style:none; margin:0; padding:0; }
.menu > li > a{ display:block; padding:10px 14px; font-family:var(--font-head);
  text-transform:uppercase; letter-spacing:.06em; font-weight:600; font-size:1rem; color:var(--ink); }
.menu > li > a:hover{ color:var(--crimson); text-decoration:none; }
.nav-cta{ margin-left:10px; }
.menu-toggle{ display:none; background:none; border:0; cursor:pointer; padding:8px;
  font-size:1.6rem; color:var(--navy); line-height:1; }

/* hero */
.hero{ position:relative; background:
    radial-gradient(1200px 500px at 78% -8%, rgba(140,29,47,.30), transparent 60%),
    radial-gradient(900px 500px at 8% 110%, rgba(182,134,44,.18), transparent 55%),
    linear-gradient(160deg, var(--navy-ink) 0%, var(--navy-deep) 55%, #0a2647 100%);
  color:#fff; overflow:hidden; }
.hero::after{ content:""; position:absolute; inset:0; opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.04) 1px, transparent 1px);
  background-size:52px 52px; mask-image:radial-gradient(700px 400px at 65% 20%, #000, transparent 75%); }
.hero .container{ position:relative; z-index:2; }
.hero-inner{ padding:80px 0 88px; max-width:840px; }
.hero h1{ color:#fff; }
.hero h1 .accent{ color:var(--gold-lt); }
.hero .subhead{ font-size:1.22rem; color:#cdd9e6; max-width:62ch; margin:20px 0 6px; }
.hero .founding-note{ margin:14px 0 0; color:var(--gold-lt); font-weight:500; font-size:1.02rem; }
.hero .btn-row{ margin-top:30px; }
.hero .trust-line{ margin-top:24px; font-size:.98rem; color:#aebfd2; }
.hero .trust-line a{ color:var(--gold-lt); font-weight:600; }
.hero .trust-line a:hover{ color:#fff; }
.hero-badge{ display:inline-block; margin-top:22px; background:rgba(182,134,44,.18);
  border:1px solid rgba(240,201,138,.5); color:var(--gold-lt); border-radius:20px;
  padding:6px 16px; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.1em; font-size:.78rem; }

/* generic grid */
.grid{ display:grid; gap:24px; }
.grid-2{ grid-template-columns:repeat(2,1fr); }
.grid-3{ grid-template-columns:repeat(3,1fr); }

/* ============ HOMEPAGE FORK ============ */
.fork{ display:grid; grid-template-columns:repeat(2,1fr); gap:24px; margin-top:38px; }
.fork-card{ display:block; background:#fff; border:1px solid var(--line); border-radius:8px;
  padding:40px 34px; box-shadow:var(--shadow); border-top:5px solid var(--crimson);
  transition:.18s ease; }
.fork-card:nth-child(2){ border-top-color:var(--navy); }
.fork-card:hover{ transform:translateY(-3px); box-shadow:var(--shadow-lg); text-decoration:none; }
.fork-card .fk-ey{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.14em;
  font-size:.74rem; color:var(--slate-lt); }
.fork-card h3{ font-size:1.7rem; color:var(--navy-deep); margin:8px 0 .5rem; }
.fork-card p{ color:var(--slate); margin:0 0 1rem; }
.fork-card .fk-go{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.06em;
  color:var(--crimson); font-weight:600; }
.fork-card:nth-child(2) .fk-go{ color:var(--navy); }

/* ============ TRACK 1: FREE HOOKS ============ */
.hooks{ display:grid; grid-template-columns:repeat(2,1fr); gap:26px; margin-top:36px; }
.hook{ position:relative; background:#fff; border:2px solid var(--crimson); border-radius:10px;
  padding:34px 32px; box-shadow:var(--shadow-lg); display:flex; flex-direction:column; }
.hook.alt{ border-color:var(--navy); }
.hook-badge{ position:absolute; top:-13px; left:28px; background:var(--gold); color:#fff;
  font-family:var(--font-head); text-transform:uppercase; letter-spacing:.1em; font-size:.72rem;
  padding:5px 14px; border-radius:16px; }
.hook h3{ font-size:1.7rem; color:var(--navy-deep); margin:6px 0 .5rem; }
.hook p{ color:var(--slate); margin:0 0 1.4rem; font-size:1.04rem; }
.hook-foot{ margin-top:auto; display:flex; flex-wrap:wrap; align-items:center; gap:14px 18px; }
.hook-cost{ font-size:.86rem; color:var(--slate-lt); text-transform:uppercase;
  font-family:var(--font-head); letter-spacing:.06em; }

/* ============ TRACK 1: CAPABILITY GRID ============ */
.cap-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:34px; }
.cap-card{ background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:26px 24px; box-shadow:var(--shadow); position:relative; overflow:hidden;
  display:flex; flex-direction:column; }
.cap-card::before{ content:""; position:absolute; left:0; top:0; bottom:0; width:4px; background:var(--navy); }
.cap-card h3{ font-size:1.2rem; color:var(--navy-deep); margin-bottom:.5rem; }
.cap-card p{ color:var(--slate); margin:0 0 1rem; font-size:.99rem; }
.cap-cost{ margin-top:auto; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.05em; font-size:.78rem; color:var(--slate-lt); border-top:1px solid var(--stone-2);
  padding-top:12px; }
.cap-card.cap-open{ background:var(--navy-deep); }
.cap-card.cap-open::before{ background:var(--gold); }
.cap-card.cap-open h3{ color:#fff; }
.cap-card.cap-open p{ color:#c3d0e0; }
.cap-card.cap-open .cap-cost{ color:var(--gold-lt); border-top-color:rgba(255,255,255,.15); }

/* ============ TRACK 1: PARTNER OFFER ============ */
.partner-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:22px; margin-top:36px; }
.partner-card{ background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:28px 28px; box-shadow:var(--shadow); border-top:4px solid var(--gold); }
.partner-card h3{ color:var(--crimson); text-transform:uppercase; letter-spacing:.05em;
  font-size:1.2rem; margin-bottom:.6rem; }
.partner-card p{ color:var(--slate); margin:0 0 .8rem; }
.partner-card p:last-child{ margin-bottom:0; }
.ask-list{ list-style:none; margin:0; padding:0; }
.ask-list li{ position:relative; padding:9px 0 9px 26px; color:var(--slate); font-size:.99rem;
  border-bottom:1px solid var(--stone-2); }
.ask-list li:last-child{ border-bottom:0; }
.ask-list li::before{ content:"✓"; position:absolute; left:0; top:9px; color:var(--gold); font-weight:700; }

/* ============ TRACK 1: TWO BIG BENEFITS ============ */
.benefits{ display:grid; grid-template-columns:repeat(2,1fr); gap:24px; margin-top:34px; }
.benefit{ background:rgba(255,255,255,.05); border:1px solid rgba(255,255,255,.12);
  border-radius:8px; padding:32px 30px; }
.benefit .bnum{ display:inline-flex; width:42px; height:42px; align-items:center; justify-content:center;
  border-radius:10px; background:var(--gold); color:var(--navy-ink); font-family:var(--font-head);
  font-size:1.4rem; font-weight:700; margin-bottom:14px; }
.benefit h3{ color:#fff; font-size:1.4rem; margin-bottom:.4rem; }
.benefit p{ color:#c3d0e0; margin:0; font-size:1.04rem; }
.benefit b{ color:var(--gold-lt); }

/* founding band */
.founding-band{ background:rgba(182,134,44,.12); border:1px solid rgba(182,134,44,.4); border-left:4px solid var(--gold);
  border-radius:var(--radius); padding:16px 22px; color:var(--navy-deep); font-size:1.02rem; margin-top:26px; }
.founding-band b{ color:var(--crimson); }

/* proof screenshots gallery */
.proof-gallery{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-top:16px; }
.shot{ background:#fff; border:1px solid var(--line); border-radius:8px; overflow:hidden; box-shadow:var(--shadow); }
.shot .bar{ display:flex; gap:6px; align-items:center; padding:9px 12px; background:var(--stone-2); border-bottom:1px solid var(--line); }
.shot .bar i{ width:9px; height:9px; border-radius:50%; background:#cfd6df; display:inline-block; }
.shot .frame{ position:relative; aspect-ratio:16/10; overflow:hidden;
  background:linear-gradient(160deg,#eef1f5,#dbe3ec); }
.shot .frame .ph{ position:absolute; inset:0; display:flex; align-items:center; justify-content:center;
  text-align:center; padding:16px; color:var(--slate-lt);
  font-family:var(--font-head); text-transform:uppercase; letter-spacing:.08em; font-size:.9rem; }
.shot .frame img{ position:absolute; inset:0; width:100%; height:100%;
  object-fit:cover; object-position:top center; display:block; z-index:1; }
.shot .cap{ padding:12px 14px; font-size:.9rem; color:var(--slate); border-top:1px solid var(--stone-2); }
.proof-cap{ margin-top:18px; text-align:center; color:var(--slate-lt); font-style:italic; }

/* CTA band */
.cta-band{ background:linear-gradient(160deg,var(--crimson),var(--crimson-dk));
  color:#fff; padding:56px 0; text-align:center; }
.cta-band h2{ color:#fff; }
.cta-band p{ color:#f4d9dd; max-width:60ch; margin:0 auto 22px; font-size:1.1rem; }
.cta-band .btn-gold{ box-shadow:0 8px 24px rgba(0,0,0,.2); }

/* proof link cards */
.proof-links{ display:grid; gap:18px; grid-template-columns:repeat(2,1fr); margin-top:24px; }
.proof-card{ display:block; background:#fff; border:1px solid var(--line);
  border-radius:var(--radius); padding:24px 26px; box-shadow:var(--shadow);
  border-left:4px solid var(--gold); transition:.18s ease; }
.proof-card:hover{ transform:translateY(-2px); box-shadow:var(--shadow-lg); text-decoration:none; }
.proof-card .u{ font-family:var(--font-head); font-size:1.3rem; color:var(--navy); letter-spacing:.02em; }
.proof-card .d{ color:var(--slate); margin:6px 0 0; font-size:.98rem; }

/* ============ TRACK 2: PRICING ============ */
.pitch-bar{ background:var(--navy-ink); color:#fff; text-align:center; padding:22px 0; }
.pitch-bar p{ margin:0; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.03em; font-size:clamp(1.1rem,2.4vw,1.5rem); }
.pitch-bar b{ color:var(--gold-lt); }
.tiers{ display:grid; gap:22px; grid-template-columns:repeat(3,1fr); margin-top:38px; align-items:stretch; }
.tier{ background:#fff; border:1px solid var(--line); border-radius:8px; padding:30px 26px;
  box-shadow:var(--shadow); display:flex; flex-direction:column; position:relative; }
.tier.featured{ border:2px solid var(--gold); box-shadow:var(--shadow-lg); transform:translateY(-6px); }
.tier .ribbon{ position:absolute; top:-14px; left:50%; transform:translateX(-50%);
  background:var(--gold); color:#fff; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.1em; font-size:.72rem; padding:6px 16px; border-radius:20px; white-space:nowrap; }
.tier .tname{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.08em;
  color:var(--navy); font-size:1.15rem; font-weight:700; }
.tier .market{ margin:14px 0 2px; color:var(--slate-lt); font-size:.95rem; }
.tier .market s{ color:var(--slate-lt); }
.tier .price{ font-family:var(--font-head); font-size:2.7rem; color:var(--crimson); line-height:1; }
.tier .price span{ font-size:1rem; color:var(--slate-lt); letter-spacing:.02em; }
.tier .save{ display:inline-block; margin:8px 0 14px; background:var(--green); color:#fff;
  font-family:var(--font-head); text-transform:uppercase; letter-spacing:.06em; font-size:.74rem;
  padding:4px 12px; border-radius:14px; }
.tier ul{ list-style:none; margin:0 0 18px; padding:0; }
.tier ul li{ position:relative; padding:8px 0 8px 26px; color:var(--slate); font-size:.96rem;
  border-bottom:1px solid var(--stone-2); }
.tier ul li::before{ content:"✓"; position:absolute; left:0; top:8px; color:var(--gold); font-weight:700; }
.tier ul li b{ color:var(--navy-deep); }
.tier ul li.setup{ color:var(--slate-lt); font-style:italic; }
.tier ul li.setup::before{ content:"•"; color:var(--slate-lt); }
.tier .btn{ margin-top:auto; text-align:center; }
.founding-tier-note{ margin-top:22px; text-align:center; font-family:var(--font-head);
  text-transform:uppercase; letter-spacing:.05em; color:var(--crimson); font-size:1.05rem; }

/* services grid (track 2) */
.svc-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:34px; }
.svc-card{ background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:24px 24px; box-shadow:var(--shadow); border-top:3px solid var(--navy); }
.svc-card h3{ font-size:1.14rem; color:var(--navy-deep); margin-bottom:.4rem; }
.svc-card p{ color:var(--slate); margin:0; font-size:.97rem; }

/* what-we-run detailed */
.sd-list{ margin-top:20px; }
.sd{ border-top:1px solid var(--line); padding:24px 0; display:grid; grid-template-columns:240px 1fr; gap:26px; }
.sd:first-child{ border-top:0; }
.sd h3{ color:var(--navy-deep); font-size:1.18rem; margin:0; }
.sd h3 small{ color:var(--slate-lt); font-weight:400; font-size:.85rem; }
.sd .sd-body{ color:var(--slate); }
.sd .sd-body p{ margin:0 0 .5rem; }
.sd .sd-body p:last-child{ margin-bottom:0; }
.sd .vol{ display:inline-block; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.04em; font-size:.78rem; color:var(--crimson); }

/* comparison table (track 2) */
.cmp{ margin-top:34px; background:#fff; border:1px solid var(--line); border-radius:8px; overflow-x:auto; box-shadow:var(--shadow); }
.cmp table{ width:100%; border-collapse:collapse; min-width:720px; }
.cmp th, .cmp td{ text-align:left; padding:11px 16px; border-bottom:1px solid var(--stone-2); font-size:.92rem; vertical-align:top; }
.cmp thead th{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.04em; font-size:.82rem;
  color:#fff; background:var(--navy-deep); text-align:center; }
.cmp thead th:first-child{ text-align:left; }
.cmp thead th small{ font-family:var(--font-body); text-transform:none; letter-spacing:0; font-size:.72rem; color:#c3d0e0; font-weight:400; }
.cmp thead th.gold{ background:var(--gold); color:var(--navy-ink); }
.cmp thead th.gold small{ color:var(--navy-ink); }
.cmp td.svc{ color:var(--navy-deep); font-weight:600; }
.cmp td.svc small{ color:var(--slate-lt); font-weight:400; }
.cmp td.ctr{ text-align:center; color:var(--slate); }
.cmp td.gold{ background:#fbf6ec; text-align:center; font-weight:600; color:var(--navy-deep); }
.cmp tbody tr:last-child td{ border-bottom:0; }
.cmp-note{ margin-top:12px; font-size:.85rem; color:var(--slate-lt); }
.defs{ margin-top:20px; background:var(--stone); border:1px solid var(--line); border-radius:8px; padding:22px 26px; }
.defs h4{ text-transform:uppercase; letter-spacing:.06em; color:var(--navy-deep); font-size:1rem; margin-bottom:.6rem; }
.defs dl{ margin:0; }
.defs dt{ font-weight:600; color:var(--navy-deep); margin-top:12px; font-size:.95rem; }
.defs dt:first-child{ margin-top:0; }
.defs dd{ margin:2px 0 0; color:var(--slate); font-size:.94rem; }

/* irresistible offer band */
.offer-band{ background:linear-gradient(160deg,var(--navy-ink),var(--navy-deep)); color:#fff;
  border-radius:10px; padding:clamp(30px,4vw,48px); box-shadow:var(--shadow-lg); border:1px solid rgba(255,255,255,.08); }
.offer-band .eyebrow{ color:var(--gold-lt); }
.offer-band h2{ color:#fff; }
.offer-band p{ color:#cdd9e6; margin:0 0 .7rem; }
.offer-band .picks{ color:#fff; font-weight:500; }
.offer-band .close{ color:var(--gold-lt); }
.offer-band .btn-row{ margin-top:20px; }

/* a la carte table */
.alacarte{ margin-top:34px; background:#fff; border:1px solid var(--line); border-radius:8px;
  overflow:hidden; box-shadow:var(--shadow); }
.alacarte table{ width:100%; border-collapse:collapse; }
.alacarte th, .alacarte td{ text-align:left; padding:14px 22px; border-bottom:1px solid var(--stone-2); }
.alacarte th{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.06em;
  font-size:.8rem; color:var(--navy-deep); background:var(--stone); }
.alacarte td.mkt{ color:var(--slate-lt); white-space:nowrap; }
.alacarte td.mkt s{ color:var(--slate-lt); }
.alacarte td.you{ font-family:var(--font-head); font-size:1.15rem; color:var(--crimson);
  white-space:nowrap; letter-spacing:.02em; }
.alacarte tr:last-child td{ border-bottom:0; }
.alacarte td.note{ color:var(--slate); font-size:.95rem; }
.alacarte tr.founding td{ background:#fbf6ec; }
.alacarte .fspec{ display:inline-block; margin-left:8px; color:var(--gold); font-family:var(--font-head);
  text-transform:uppercase; letter-spacing:.06em; font-size:.7rem; white-space:nowrap; }
.alacarte td.you small{ color:var(--slate-lt); font-weight:400; font-family:var(--font-body); font-size:.8rem; }
.fnote{ margin-top:16px; color:var(--slate-lt); font-size:.92rem; text-align:center; }

/* services 'new' badge */
.svc-card h3 .svc-new{ display:inline-block; margin-left:8px; vertical-align:middle; background:var(--crimson);
  color:#fff; font-family:var(--font-head); text-transform:uppercase; letter-spacing:.08em;
  font-size:.62rem; padding:3px 9px; border-radius:12px; }

/* product launch band */
.launch-wrap{ display:grid; grid-template-columns:1.05fr 1fr; gap:40px; align-items:center; }
.launch-head .launch-price{ margin:18px 0 6px; }
.launch-head .lp-mkt{ color:#9fb1c6; margin-right:10px; }
.launch-head .lp-mkt s{ color:#9fb1c6; }
.launch-head .lp-you{ font-family:var(--font-head); font-size:1.9rem; color:var(--gold-lt); letter-spacing:.02em; }
.launch-head .lp-per{ color:#c3d0e0; font-size:.95rem; margin-left:6px; }
.launch-head .launch-avail{ color:#dbe4ef; margin:0 0 20px; font-size:.98rem; }
.launch-head .launch-avail b{ color:#fff; }
.launch-kit{ list-style:none; margin:0; padding:0; background:rgba(255,255,255,.05);
  border:1px solid rgba(255,255,255,.12); border-radius:8px; }
.launch-kit li{ position:relative; padding:13px 18px 13px 44px; color:#dbe4ef; font-size:.98rem;
  border-bottom:1px solid rgba(255,255,255,.08); }
.launch-kit li:last-child{ border-bottom:0; }
.launch-kit li::before{ content:"✓"; position:absolute; left:18px; top:13px; color:var(--gold-lt); font-weight:700; }

/* white-label takeoffs (flagship) */
.tk-badge{ display:inline-block; background:var(--gold); color:#fff; font-family:var(--font-head);
  text-transform:uppercase; letter-spacing:.1em; font-size:.72rem; padding:5px 14px; border-radius:16px; margin-bottom:14px; }
.tk-wrap{ display:grid; grid-template-columns:1.05fr 1fr; gap:40px; align-items:start; margin-top:8px; }
.tk-head h3{ color:var(--navy-deep); font-size:1.3rem; margin-bottom:.5rem; }
.tk-head p{ color:var(--slate); }
.tk-avail{ display:flex; flex-wrap:wrap; gap:10px; margin:18px 0 10px; }
.tk-avail span{ background:#fff; border:1px solid var(--line); border-radius:20px; padding:6px 14px;
  font-family:var(--font-head); text-transform:uppercase; letter-spacing:.05em; font-size:.78rem; color:var(--navy-deep); }
.tk-addons{ color:var(--slate); font-size:.95rem; }
.tk-list{ list-style:none; margin:0; padding:0; background:#fff; border:1px solid var(--line);
  border-radius:8px; box-shadow:var(--shadow); overflow:hidden; }
.tk-list li{ position:relative; padding:12px 18px 12px 44px; color:var(--slate); font-size:.97rem;
  border-bottom:1px solid var(--stone-2); }
.tk-list li:last-child{ border-bottom:0; }
.tk-list li::before{ content:"✓"; position:absolute; left:18px; top:12px; color:var(--gold); font-weight:700; }
.tk-list li b{ color:var(--navy-deep); }
.tk-meta{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-top:28px; }
.tk-meta .m{ background:#fff; border:1px solid var(--line); border-left:4px solid var(--navy);
  border-radius:var(--radius); padding:18px 20px; box-shadow:var(--shadow); }
.tk-meta .m h4{ text-transform:uppercase; letter-spacing:.05em; color:var(--navy-deep); font-size:.95rem; margin-bottom:.3rem; }
.tk-meta .m p{ margin:0; color:var(--slate); font-size:.95rem; }
.tk-disc{ margin-top:20px; font-size:.9rem; color:var(--slate-lt); font-style:italic; }

/* included band + terms + roadmap */
.included-band{ margin-top:30px; background:var(--stone-2); border-radius:var(--radius);
  padding:22px 26px; text-align:center; color:var(--slate); }
.included-band b{ color:var(--navy-deep); }
.terms-box{ margin-top:30px; background:#fff; border:1px solid var(--line); border-left:5px solid var(--navy);
  border-radius:var(--radius); padding:24px 28px; box-shadow:var(--shadow); }
.terms-box h4{ text-transform:uppercase; letter-spacing:.06em; color:var(--navy-deep); font-size:1.05rem; }
.terms-box ul{ margin:.4rem 0 0; padding-left:1.1rem; color:var(--slate); }
.terms-box ul li{ margin:.4rem 0; }
.roadmap-note{ margin-top:22px; background:#fff; border:1px dashed var(--line); border-radius:var(--radius);
  padding:18px 24px; color:var(--slate-lt); font-size:.95rem; }
.roadmap-note b{ color:var(--navy-deep); }

/* faq */
.faq-list{ max-width:820px; margin:32px auto 0; }
.faq{ border-bottom:1px solid var(--line); }
.faq summary{ cursor:pointer; list-style:none; padding:20px 40px 20px 0; position:relative;
  font-family:var(--font-head); font-size:1.2rem; color:var(--navy-deep); letter-spacing:.01em; }
.faq summary::-webkit-details-marker{ display:none; }
.faq summary::after{ content:"+"; position:absolute; right:6px; top:50%; transform:translateY(-50%);
  font-size:1.6rem; color:var(--crimson); font-family:var(--font-body); font-weight:300; transition:.2s; }
.faq[open] summary::after{ content:"–"; }
.faq .a{ padding:0 0 22px; color:var(--slate); }
.faq .a p{ margin:0; }

/* contact form */
.contact-grid{ display:grid; grid-template-columns:1fr 1.1fr; gap:44px; align-items:start; }
.form-card{ background:#fff; border:1px solid var(--line); border-radius:8px;
  padding:30px 30px 34px; box-shadow:var(--shadow-lg); }
.field{ margin-bottom:16px; }
.field label{ display:block; font-family:var(--font-head); text-transform:uppercase;
  letter-spacing:.06em; font-size:.82rem; color:var(--navy-deep); font-weight:600; margin-bottom:6px; }
.field label .opt{ color:var(--slate-lt); font-weight:400; text-transform:none; letter-spacing:0; font-family:var(--font-body); font-size:.8rem; }
.field input, .field select, .field textarea{ width:100%; padding:12px 14px;
  border:1px solid var(--line); border-radius:var(--radius); font-family:var(--font-body);
  font-size:1rem; color:var(--ink); background:var(--stone); transition:.15s; }
.field input:focus, .field select:focus, .field textarea:focus{ outline:none;
  border-color:var(--navy); background:#fff; box-shadow:0 0 0 3px rgba(18,58,104,.12); }
.field textarea{ min-height:110px; resize:vertical; }
.contact-aside h2{ color:#fff; }
.contact-aside .lead{ color:#cdd9e6; }
.contact-aside .why{ list-style:none; margin:22px 0 0; padding:0; }
.contact-aside .why li{ display:flex; gap:12px; align-items:flex-start; padding:10px 0; color:#dbe4ef; }
.contact-aside .why .chk{ color:var(--gold-lt); font-weight:800; flex:none; }

/* footer */
.site-footer{ background:var(--navy-ink); color:#9fb1c6; padding:40px 0; font-size:.95rem; }
.site-footer .container{ display:flex; flex-wrap:wrap; gap:14px 26px; align-items:center; justify-content:space-between; }
.site-footer a{ color:var(--gold-lt); }
.site-footer .fbrand{ font-family:var(--font-head); text-transform:uppercase; letter-spacing:.06em; color:#fff; font-size:1.05rem; }
.site-footer .fmeta{ display:flex; flex-wrap:wrap; gap:8px 18px; }
.site-footer .flinks{ display:flex; gap:18px; }

.hide{ display:none !important; }

/* responsive */
@media (max-width:960px){
  .cap-grid, .svc-grid, .tiers, .proof-gallery{ grid-template-columns:repeat(2,1fr); }
  .tier.featured{ transform:none; }
  .contact-grid{ grid-template-columns:1fr; gap:30px; }
}
@media (max-width:760px){
  .section{ padding:56px 0; }
  .menu{ display:none; position:absolute; top:76px; left:0; right:0; flex-direction:column;
    background:#fff; border-bottom:1px solid var(--line); box-shadow:var(--shadow);
    gap:0; padding:8px 0; align-items:stretch; }
  .menu.open{ display:flex; }
  .menu > li > a{ padding:14px 22px; }
  .nav-cta{ margin:8px 22px 12px; text-align:center; }
  .menu-toggle{ display:block; }
  .fork, .hooks, .cap-grid, .svc-grid, .partner-grid, .tiers, .grid-2, .grid-3, .proof-links, .benefits, .proof-gallery{ grid-template-columns:1fr; }
  .launch-wrap{ grid-template-columns:1fr; gap:26px; }
  .tk-wrap{ grid-template-columns:1fr; gap:26px; }
  .tk-meta{ grid-template-columns:1fr; }
  .sd{ grid-template-columns:1fr; gap:8px; }
  .hero-inner{ padding:58px 0 64px; }
  .alacarte th, .alacarte td{ padding:12px 14px; font-size:.92rem; }
}

/* uniform 3-per-row image gallery (all mockups share a 1168x784 ratio) */
.shots{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-top:30px; }
.shots img{ width:100%; height:auto; display:block; border:1px solid var(--line);
  border-radius:8px; box-shadow:var(--shadow); background:#fff; }
@media(max-width:900px){ .shots{ grid-template-columns:repeat(2,1fr); } }
@media(max-width:600px){ .shots{ grid-template-columns:1fr; } }

/* clickable proof shots + two-up gallery */
a.shot{ display:block; text-decoration:none; color:inherit; transition:.18s ease; }
a.shot:hover{ transform:translateY(-3px); box-shadow:var(--shadow-lg); text-decoration:none; }
a.shot .cap{ color:var(--navy); font-weight:500; }
a.shot:hover .cap{ color:var(--crimson); }
.proof-gallery.two{ grid-template-columns:repeat(2,1fr); }
@media(max-width:760px){ .proof-gallery.two{ grid-template-columns:1fr; } }